We believe that coherent planning and management of ongoing research is essential to the business performance of any retail/mixed –use scheme. We don’t rely on the standard measurement tools such as just footfall analysis, we invest in exit surveys, battleground surveys, focus groups and retailer insight surveys to ultimately provide more accurate business intelligence, our centralised information centre can now offer insights on consumer trends across the UK and Ireland.
“Progressive, thorough, consistent, practical and achievable marketing support that makes my job so much simpler”
John Cantwell, Centre Manager, Mahon Point SC, Cork |