Search
- Story
- Date
- Client
- Record Breaking Efforts at The Rock Launch
- July 2010
-
The Rock, Bury
Bury in Greater Manchester was 'rocking' on 17th July as Spirit launched the UK's only major retail and leisure development for 2010 - The Rock - and maintained its reputation as the UK's leading launch specialist.
The Rock Bury was launched on behalf of Hammerson PLC. Working to a defined CSR brief, Spirit designed and developed an exciting and interactive launch programme which incorporated the Bury community, Rock retailers and various amateur and professional entertainers that enthralled and sustained the 65,000 shoppers across the day.
The programme incorporated the Bury Beat, a vibrant and colourful parade through the new scheme comprised of local schools and community groups mixed with bands and carnival characters. The opening ceremony was a unique Japanese drumming performance that led into a day of other firsts, including an open-air Air Guitar party in which more than 800 visitors riffed their way through classic rock anthems.
In addition to the launch, Spirit also delivered a hugely successful Fashion spectacle by incorporating live music to fashion shows, outdoor dance sets and living windows across a broad range of retailers. Non-fashion retailers were also incorporated through on-the-day offers and promotions, which resulted in footfall levels increasing by almost 14% on the previous Saturday.
Check out all the action here