Purple Apple Success

Head Office
3rd Floor, The Potthouse Building
1 Hill St, Belfast
Northern Ireland
BT1 2LB
T. +44 (0)28 9026 7090
F. +44 (0)28 9031 2531
E belfast@spiritmg.com

Cork Office
Management Suite
Mahon Point Shopping Centre
Mahon Link Road
Cork, Rep. of Ireland
T. +353 (0)21 497 2818
F. +353 (0)21 435 6080
E cork@spiritmg.com

Dublin Office
1st Floor
48 Upper Mount Street, Dublin 2
Republic of Ireland
T. +353 (0)1 613 7000
F. +353 (0)1 6629168
E dublin@spiritmg.com

London Office
Unit 1B, The Show House
Merton Abbey Mills
Watermill Way,London
SW19 2RD
T. +44 (0)20 8543 0110
F. +44 (0)20 8543 9304
E london@spiritmg.com

The James Group
5th Floor
38 Greene Street
New York
NY 10013
T. 001 212 243 2022
F. 001 212 243 6797
E newyork@spiritmg.com

Glasgow Office
135 Wellington Street
Glasgow
Scotland, United Kingdom
G2 2XD
T. +44 141 225 6262
E glasgow@spiritmg.com

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Story
Date
Client

Purple Apple Award for Spirit Marketing Group
February 2009
Whitewater Shopping Centre, Co. Kildare

Spirit Marketing Group was delighted to be awarded the 2009 Purple Apple for the Study the Form event at Whitewater Shopping Centre. The award for best entry in the Strategic/Overall Marketing between 200,000 sq ft and 400,000 sq ft category was recognition for our exciting and inventive approach to the traditional fashion event.

Tailored to meet the demands of a well informed audience, the campaign combined eye catching innovative design and incentre activities to keep the most discerning fashionista happy as well as the store tenants.

As well as catwalk shows the event also featured Pamper Lounges, Style Forums, instore branding and a well developed advertising and promotion plan which resulted in positive feedback from retailers and shoppers as well as extensive pr coverage.

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