Spirit adopt a strategic approach, which utilises an integrated communications programme as its primary vehicle. At its core the brand identity is designed to have the durability and sustainability of communicating brand messages within a retail and mixed-use environment. 

"It was Spirit’s ability to engage politicians, business people and shoppers which enabled us to carefully build and mange the expectation and excitement about Festival Place- Basingstoke from construction  phase through to the launch and beyond’’

Paul Morris, Senior Development Manager, Grosvenor Limited