Christmas at Peacocks

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Head Office
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1 Hill St, Belfast
Northern Ireland
BT1 2LB
T. +44 (0)28 9026 7090
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Cork Office
Management Suite
Mahon Point Shopping Centre
Mahon Link Road
Cork, Rep. of Ireland
T. +353 (0)21 497 2818
F. +353 (0)21 435 6080
E cork@spiritmg.com

Dublin Office
1st Floor
48 Upper Mount Street, Dublin 2
Republic of Ireland
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London Office
Unit 1B, The Show House
Merton Abbey Mills
Watermill Way,London
SW19 2RD
T. +44 (0)20 8543 0110
F. +44 (0)20 8543 9304
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The James Group
5th Floor
38 Greene Street
New York
NY 10013
T. 001 212 243 2022
F. 001 212 243 6797
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Glasgow Office
135 Wellington Street
Glasgow
Scotland, United Kingdom
G2 2XD
T. +44 141 225 6262
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Project
Date
Client

Christmas at Peacocks
December 2009
Peacocks Shopping Centre, Woking

Christmas is a critical trading period for every retail destination and business and the levels of investment to launch Christmas campaigns and achieve high ROI performance is no exception for Peacocks Woking.

Integrating community and professional artists as part of a spectacular light switch on as the main launch, the resulting PR allied to strategic advertising underpins the centres performance in this combative period.

Relevant and attractive retailer participation via offers and in-store features are key features within the Magazine that is distributed prior to launch across and creates sustainable communications throughout the campaign.

The centre exploits its strong association with the integral Ambassador’s Theatre throughout the year, but particularly for the Christmas campaign where celebrity endorsement and inclusion drives excellent PR and also more footfall to the centres leisure retailers during the holiday season.

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