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- Project
- Date
- Client
- Destination Style
- March 2010
- Whitewater Shopping Centre, Co. Kildare
Whitewater’s Spring Summer Style Events took place in April, with 2 weeks of style and pampering in the Centre. Catwalk shows, Models on the Move, and Live Mannequins assisted retailers in showcasing their new season looks and to drive sales to the stores.
This on site activity was supported by an extensive media campaign with a number of national channels, to build the profile of Whitewater as a Style Destination.
Models on the Move was a new initiative and involved the models parading down the main street of Newbridge accompanied by a performer and music, prior to each show to attract additional shoppers into the Centre.
Style features on TV and magazine editorial features added value for stores and drove sales to the stores. Extensive PR was also secured both during and post event.
A tag and win competition was undertaken on Facebook which resulted in 1,265 visits to the Whitewater page that week, almost 50% higher than the previous week.