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- Project
- Date
- Client
- Win Your Mortgage/Salary
- June 2009
- Westend Shopping Park & Gulliver's Retail Par
Four life changing cash sums and a host of runner up prizes meant that demand was high for our innovative Win Your Mortgage and Win Your Salary campaigns that took place this year at WestEnd Shopping Park, Blanchardstown and Gulliver’s Retail Park, Ballymun.
In total almost €50,000 worth of prizes were won by lucky shoppers who received an entry form with every purchase of €10+ in participating retailers. Though we realised that interest was high we were happily surprised to receive over 15,000 entries in January’s Win Your Mortgage campaign and totally bowled over when June’s Win Your Salary campaign hit almost double that figure.
By tapping into the consumer mood we drove footfall into stores and increased brand awareness with a huge amount of media interest in the giveaways including and local TV and press coverage. The result of these campaigns? A strong and committed database to work with in the future, happy shoppers, happy retailers and happy clients!