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- Project
- Date
- Client
- Victoria's Millions
- August 2008
- Victoria Square Shopping Centre, Belfast
Tasked with implementing a program to increase customer loyalty and draw potential shoppers away from the high street, this scratch card promotion, offering a total prize value of over £2 million, struck the right note with consumers.
Driving sales and footfall, the cards were distributed with a minimum purchase of £10 from participating stores. Each of the 200,000 cards revealed a reward in the form of exclusive store discounts and a chance to win a brand new car
- 13,000 entries received
- 30% opt-in to Victoria Square Shopper Club
- 70% retailer participation
- £13,000 worth of local PR generated
“Shoppers were really pleased with the offers they had won. Some customers mentioned that it made them feel rewarded for shopping in Victoria Square over other options.”
– Store Manager, Pepe Jeans
Radio
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