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- Project
- Date
- Client
- Fashionating
- March 2010
- Liffey Valley Shopping Centre
Tasked with creating a campaign to instil Liffey Valley at the forefront of shopper’s minds in the core and extended markets Spirit devised a comprehensive cross-media campaign that worked to communicate the centre’s key selling points with regionalised messaging to keep the brand local and relevant.
This cross-market campaign was further supplemented by incentre activity that pulled shoppers from the target core and extended markets to experience the brand benefits communicated through the outdoor, press, online and radio applications first hand.