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- Project
- Date
- Client
- Shoe Shrine
- June 2010
- Scotch Hall Shopping Centre, Drogheda
The Shoe Shrine promotion was developed to drive additional footfall and sales to the centre over the duration of the promotion.
The campaign was specifically designed to appeal to the centres primary target market of females aged 18-35 years and included a highly visual element that generated talk and excitement amongst shoppers in the centre.
This promotion was competition based whereby all shoppers in the centre over a four week period received an entry form to win the Shoe Shrine – a collection of over 20 pairs of shoes in their size (any girls dream!). The Shoe Shrine was displayed in the Centre for the duration alongside a giant shoe.
As well as a regional media campaign promoting the event, there was promotional staff onsite and in the town centre of Drogheda advising shoppers of how they could enter.
The campaign gained significant PR coverage which include photography and editorial both pre and post the campaign.