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- Project
- Date
- Client
- SoGo Festival
- May 2010
- SoGo Committee
SoGo is Dublin’s newest festival, located in the very heart of the city between South William Street and South Great Georges Street. The festival was developed as a means of educating the public of the diversity in offer within the area, while creating a varied showcase of music, fashion, food, art, film and fun for all age groups.
Spirit Design Studio was tasked with distilling the objectives of the festival and combining the outcome with the distinctive atmosphere of the area, to produce a unique logo, focussed on the areas ‘old-world’ characteristics while referencing the modern tempo of the ambience.
In line with the agreed brand mark for the festival, we produced a range of promotional collateral: from large format posters to streetlamp banners and the overarching event guide, which spanned the three full days and the vast range of events and promotions.