Search
- Project
- Date
- Client
- Launch of Liverpool One
- May 2008
- Liverpool One, Liverpool
Billed as the biggest retail launch in 2008 the opening of Liverpool One required an extended launch strategy and programme that would bridge the four month period between the Retail Opening and Grand Opening. Spirit’s challenge was to design and develop events that provided the tools for ongoing communication before, during and beyond the reveal of such an enormous regeneration project in two stages. Our design, production and content had to sustain interest across this period and stand out from the plethora of other events that operated during the Capital of Culture programme. These challenges and objectives were met and exceeded.
RESULTS:
· Our Launch Strategy was awarded the Purple Apple Merit Award 2009.
· The events attracted over 120,000 and 95,000 shoppers on each respective day.
· Almost £3million worth of PR coverage on events alone.
· 50% retailer participation in fashion productions with exceptional feedback recorded from retail partners for footfall and sales conversion.
· Our Digital Outreach Teams increased database registrations by 60% and 7% on each day.
· We worked in close conjunction with local community groups to make them a part of the launch programme and included 80 local performers and over 300 schoolchildren within the outreach events and operation.