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- December 2008
- Whitewater Shopping Centre, Co. Kildare
In the spirit of the festive season, as well as driving footfall and sales to the retailers, the management of Whitewater Shopping Centre wanted to reward loyal shoppers and the local community. Spirit Marketing Group devised a plan which included a series of artworks in local schools the results of which took pride of place in the centre and an evening of free entertainment of music and fun to mark the arrival of Santa to his new home in the Whitewater Grotto.
Local children were spellbound by the parade of Santa’s helpers including reindeer, giant presents and a snow princess. One lucky young shopper was chosen to sit alongside Santa in his sleigh as they paraded through town and into the centre. Interest in the activities was high and a large amount of local press coverage and goodwill towards the centre was generated.