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- Project
- Date
- Client
- Launch Campaign
- March 2008
- Victoria Square Shopping Centre, Belfast
Tasked with promoting the launch of Northern Ireland’s £400 million regeneration development, Spirit Marketing Group designed a fully integrated Marketing campaign to promote the launch of Victoria Square which included a mix of traditional and new media as well as a dedicated PR strategy.
A programme of activity was developed to mark the opening of this exciting new scheme with a series breathtaking and entertaining activity within the scheme. This activity included the phenomenal opening event on the 6th of March which included the stars of the Ulster Orchestra; Slam! a hard-hitting group of international drummers; world famous performers Boldo and Gema of Cirque de Soleil; and finished off with a pulsating masterpiece from 'Tap Dogs' a spectacular tap dance show from Australia.