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Style Candy, a three day fashion and pamper event, took place in the Centre Mall of Liffey Valley Shopping Centre and offered retailers a chance to showcase their new season collections. A media partnership with fashion journal U and a proud association with the Marie Keating Foundation meant that the message of fashion with a heart was communicated to as wide an audience as possible.

While the event was predominantly fashion based all retailers were invited to participate in any way possible which led to an adoption rate by 39 retailers or 40% of the total retail line-up. Stores participating in the shows were provided with campaign branded collateral which allowed them to highlight specific items that featured which led to a higher sales conversion rate.

“Marks and Spencers were very happy with how the Style Candy event went. We were delighted to be so involved with the VIP evening which gave us the chance to showcase their food offering as well as our fashion. We are looking forward to working with Spirit again for the 10th Birthday at Liffey Valley. The store was noticeably busier over the weekend and that the event created a great shopping atmosphere”.

Store Manager, Marks & Spencer