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- Project
- Date
- Client
- Westend to Westend
- August 2008
- Westend Shopping Park, Dublin
Required to devise a program that would raise brand awareness and generate opt-ins to the new online database, this minimum purchase promotion incentivised shoppers to provide contact information which could be used in future targeted e-campaigns. Entry was open to all and repeat entries were encouraged. The campaign was supported by a strong mix of local advertising and promotion with strong, eye catching onsite collateral.
- 9,000 entries over the duration of the campaign.
- 85% opt-in rate to receive future communications from WestEnd Shopping Park.
- Strong retailer support and participation.
I definitely think it helped the store. It encouraged the staff to approach shoppers more and as a result we experienced a definite increase in overall sales and POS add-ons. The response from shoppers was very positive with many saying what a good idea it was.
Store Manager, Ladybird
