Aiming to create brand awareness and footfall to two diverse retail environments these campaigns were tuned into the zeitgeist and offered people what they really wanted.

In return for a €10 minimum spend in participating stores; shoppers received an entry form to win the main prize of €20,000 from each park or one of a number of weekly prizes. Both campaigns were promoted through a strong mix of local, regional and national media and eye-catching PR hooks caught the public’s attention.

• Over 40,000 entries received.
• Average opt-in rate of 80% for future communications.
• 95% retailer participation.
• €10,000 of national and local PR generated through press and TV.

"..the media around the campaign was very good. I saw the billboards and the press ads and heard the radio ads. The materials for the stores were great – very bright and eye catching."

- Store Manager, Homefocus at Hickeys

Radio

Click here to hear the 'Win Your Mortgage' campaign's radio ad

Radio

Click here to hear the 'Win Your Salary' campaign's radio ad