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- Project
- Date
- Client
- Study the Form
- April 2008
- Whitewater Shopping Centre, Co. Kildare
Study the Form is an award winning integrated, interactive and unique slant on the traditional fashion campaign. Tailored to a specific audience it combined eye catching innovative design and incentre activities to keep the most discerning fashionista happy as well as the store tenants.
The success of this event was due to the high level of tenant participation, the strategy applied and the impactful creative incorporated. The excellent results received are proof of this.
- Winner: Purple Apple Award (Strategic/Overall Marketing between 200,000sq ft and 400,000 sq ft)
- Increased sales and sold-out items in a number of stores.
- Footfall increase over summer months in excess of target.
- 90% retailer participation from relevant stores e.g. fashion, accessories etc.
- €60,000 worth of local PR generated
Our featured lines sold very well with good feedback from shoppers Customers who wouldn’t usually come into the shop were interested and the Garment Tags were very helpful.
- Store Manager, New Look