Bergen Microsite

Partners

Head Office
3rd Floor, The Potthouse Building
1 Hill St, Belfast
Northern Ireland
BT1 2LB
T. +44 (0)28 9026 7090
F. +44 (0)28 9031 2531
E belfast@spiritmg.com

Cork Office
Management Suite
Mahon Point Shopping Centre
Mahon Link Road
Cork, Rep. of Ireland
T. +353 (0)21 497 2818
F. +353 (0)21 435 6080
E cork@spiritmg.com

Dublin Office
4th Floor, The Connolly Building
42/43 Amiens St, Dublin 1
Republic of Ireland
T. +353 (0)1 806 9000
F. +353 (0)1 819 6790
E dublin@spiritmg.com

London Office
Unit 1B, The Show House
Merton Abbey Mills
Watermill Way,London
SW19 2RD
T. +44 (0)20 8543 0110
F. +44 (0)20 8543 9304
E london@spiritmg.com

The James Group
5th Floor
38 Greene Street
New York
NY 10013
T. 001 212 243 2022
F. 001 212 243 6797
E newyork@spiritmg.com

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Project
Date
Client

Bergen Microsite
August 2009
Bergen Town Centre, New Jersey

Developed in conjunction with plans for the Grand Opening Day of Bergen Town Center the function of the microsite was to act as an information point to visitors about upcoming activities and to generate entries for a shopper database.

Web traffic was high with a month on month increase of 31% on unique visitors from July 2009 to August 2009. Year to date comparisons showed an increase of 39% on unique visitors.

In total over 4,500 pieces of shopper data was collected through online and incentre activity giving Bergen Town Center a strong base for communications going forward.

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