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- Project
- Date
- Client
- The Great Irish Bake
- June 2009
- Temple Street Children's Hospital, Dublin
Temple Street Children¹s University Hospital's Great Irish Bake campaign brings the traditional cake sale into the 21st century.
By focussing on the community functionality of their website to coordinate the efforts of volunteers nationwide, the hospital launched an enormously successful fundraising event.
With the campaign focussing primarily on toddlers and families, a new brand was created combining the visual language of cupcakes and bakeries with the sugary tones of baby pinks and blues representing the great work of this beloved children's hospital.