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  • Project
  • Date
  • Client
  • Liffey Valley Summer
  • June 2009
  • Liffey Valley Shopping Centre, Dublin

Challenged with creating an attention grabbing campaign and developing the strongest possible media mix, Spirit Marketing Group created a cohesive cross-media program that reinforced the brand USP’s and made sure Liffey Valley was at the forefront of shopper’s minds.

Consistent brand reinforcement and clear positioning was communicated through a number of channels including local and national radio, TV, national outdoor locations, incentre collateral and online activity.

Radio

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TV

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