Paul has created dozens of brands in a wide array of categories since his arrival in the United States 8 years ago. He has lead the brand strategy and creative development for the following financial services companies: Transparent Value, Bloomberg OMS, Axioma, Bently Insurance, LiquidNet ASYV Project, Accountants World, Senior Lending Network and ICS Compliance. Prior to coming to the U.S. he worked on blue chip brands such as British Telecom, Coca-Cola, Guinness, Bacardi-Martini, Ingersoll Rand and the Northern Bank.