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Spirit Marketing Group was delighted to be awarded the 2010 Purple Apple for their style advisor initiative at Mahon Point Shopping Centre. The award in the best ‘driving retailer sales’ category was recognition for the measurable impact of the service on retail sales and the high level of retailer satisfaction.

The style advisor initiative at Mahon Point was established as Ireland’s first free personal shopper service in March 2009 and was designed to exploit the shopping centres brand positioning and to maximise the usage from the centres core female shopper base while promoting the centres core fashion and beauty offering. The average shopper using the style advisor service at Mahon Point spends more than 10 times the average spend of other shoppers in the centre clearly demonstrating the value of the service to retailers. The style advisor service is linked to all key promotional campaigns run by Spirit for Mahon Point to ensure that it remains top of mind amongst consumers all year round.

The award is recognition of Spirit’s approach to delivering marketing campaigns that deliver sales for their retail clients in a tough retail environment, “Pretty pictures and nice looking advertising won’t cut it in the current market, we look at delivering marketing campaigns that add value to our clients offering and motivate shoppers to spend in their centres enabling us to link campaign performance to actual sales for retailers” – Enda McShane, CEO Spirit Marketing Group.