Lucky Winners Celebrate Windfall

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Story
Date
Client

Lucky Winners Celebrate Windfall
June 2009
Gulliver’s Retail Park & WestEnd Shopping Park, Dublin

Four life changing cash sums and a host of runner up prizes meant that demand was high for the Win Your Mortgage and Win Your Salary campaigns that took place this year at WestEnd Shopping Park, Blanchardstown and Gulliver’s Retail Park, Ballymun.

In total almost €50,000 worth of prizes were won by lucky shoppers who received an entry form with every purchase of €10+ in participating retailers. Though we realised that interest was high we were happily surprised to receive over 15,000 entries in January’s Win Your Mortgage campaign and totally bowled over when June’s Win Your Salary campaign hit almost double that figure.

Driving footfall into stores and raising brand awareness the media interest in the giveaways was high with national and local TV and press coverage. The result of these campaigns? Happy shoppers, retailers and clients!

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