The Ivory Restaurant & Bar Launches

Head Office
3rd Floor, The Potthouse Building
1 Hill St, Belfast
Northern Ireland
BT1 2LB
T. +44 (0)28 9026 7090
F. +44 (0)28 9031 2531
E belfast@spiritmg.com

Cork Office
Management Suite
Mahon Point Shopping Centre
Mahon Link Road
Cork, Rep. of Ireland
T. +353 (0)21 497 2818
F. +353 (0)21 435 6080
E cork@spiritmg.com

Dublin Office
4th Floor, The Connolly Building
42/43 Amiens St, Dublin 1
Republic of Ireland
T. +353 (0)1 806 9000
F. +353 (0)1 819 6790
E dublin@spiritmg.com

London Office
Unit 1B, The Show House
Merton Abbey Mills
Watermill Way,London
SW19 2RD
T. +44 (0)20 8543 0110
F. +44 (0)20 8543 9304
E london@spiritmg.com

The James Group
5th Floor
38 Greene Street
New York
NY 10013
T. 001 212 243 2022
F. 001 212 243 6797
E newyork@spiritmg.com

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Story
Date
Client

Ivory Restaurant Opens its Doors
February 2009
The Ivory Restaurant, Belfast

The rebrand and relaunch of The Ivory Restaurant in place of the former Ba Mizu restaurant in Belfast’s Victoria Square gave Spirit Marketing Group the chance to flex its muscles with a dual strategy approach. An exciting identity was developed to reflect its position of ‘a touch of affordable class in Belfast’ that was communicated through a marketing strategy that included a VIP Launch Night, tactical promotional offers and local press coverage.

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